Any way you Slice it, CBS-MMA in trouble

We yield to the man of conviction from Yahoo!Sports, who seems to be much more in tune with this mixed martial arts genre as a sporting event than we will ever care to be. The fact that CBS is making such a fuss over being on the cutting edge of all this has us interested to see how fast and how far it will fall with the general viewing audience.
Last Saturday's MMA bout on CBS went past the 11 p.m. alloted time slot, 20 minutes more in fact, and ended with a disturbing loss by marquee man Kimbo Slice. He lasted just 14 seconds against a late-minute substitute (who could have, for all we know, been drawn out of the audience because he was sitting in a lucky seat).
Our Yahoo! yahoos (linked here) says the bout did a 2.6 rating and had 4.3 million viewers, but that's not counting beyond 11 p.m.
They also say that a fourth prime-time CBS MMA show will be sometime in the first few months of 2009.
CBS Senior VP/Program Operations Kelly Kahl is quoted: "It was a great number as far as I was concerned. The people saying it's the end of EliteXC and the end of EliteXC on broadcast television are misinformed."
So, if Slice is your big draw, and he just got walloped by a cat with pink hair streaks who gave away about 20 pounds, how is he the future of EliteXC, an L.A.-based company that has documented the fact it will run out of money by the end of this year?
UPDATED:
A CBS press release today said Saturday's card was the No. 1 program in adults 18-34, men 18-34 and men 18-49 (tie). The final numbers were a 2.7 rating/5 share with 4.5 million viewers.