Books by Becks: Read between the lines

Our instincts tell us this smells of something on the side of profiteering. Which, in reality, is what you learn in America, right?
A story in the London Telegraph (linked here) says that the Galaxy's David Beckham will launch a series of children's books has stands to get kids even more interested in spending their parents' money at his kickball camps.
The books, which are supposed to come out in the summer of '09, are aimed at 7 year olds and be "about what a group of young footballers get up to on the pitch and after training." The books will also have tips and a pull-out tactics board.
Like, all the stuff you do at a David Beckham Academy.
Actually, Becks isn't even writing them. He's just "inspiring" them.
A spokesman for him said: "The David Beckham Academy is more than just David's dream of giving children the chance to experience great football coaching, it exists to encourage all aspects of their learning and development. David is particularly pleased that The Academy has inspired a series of books that will bring children to reading through football."
His academy in London started in 2005, and another opened soon thereafter him joining the Galaxy on our shores on '07.
His three boys -- Brooklyn, 9; Romeo, 6; and Cruz, 3 -- may have to thumb through the books first to give final approval of the text. Otherwise, they may have to spice 'em up.