More on Cypres closing the Sports Museum of L.A.

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From the Los Angeles Downtown News (story linked here), Sports Museum of Los Angeles curator Gary Cypres said that, even with $17.95 adult tickets to his personal collection of sports memorabilia, he wasn't getting the attendance necessary to keep it open six days a week and had to close it to the public last month, as we've reported.

"I subsidize the whole thing; it's not like the city helps or we have a bunch of trustees who contribute to it, and unfortunately given the current economics and attendance levels, it didn't seem like now was the time to keep it open to the public," Cypres said.

Opening the place to just personal tours and groups of 15 or more is the model that Cypres operated before trying his latest approach.

Says Ninth District Councilwoman Jan Perry: "To hear that anybody is performing under projections at this point is certainly not a surprise. He has just got to retool, and that makes sense, because everybody's got to retool and rethink how they market themselves."


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Tom Hoffarth writes about sports and sports media for the Los Angeles Daily News.

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This page contains a single entry by Tom Hoffarth published on March 10, 2009 11:14 PM.

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