The next best thing for a pub crawl

SportsFanLive, a sports social networking company based in L.A., has launched a new iPhone "Fan Finder -- Sports Bar Locator" to help fans of certain teams find a sports bar where games of their interest are being shown on TV.

A story in the SportsBusiness Journal explains that the free application as a GPS-type function that has a database of sports bars and teams they've affiliated with. It's similar to the Fan Finder on the SportsFanLive website (linked here).

SportsFanLive received approval from Apple for the application this week and it was listed among the "new and noteworthy" apps in the iTunes App Store by Thursday.

"This really adds a new dimension to what we're doing," said SportsFanLive Founder David Katz told the SBJ. "In a lot of ways, it's cooler and more useful than what's online. This is something that leverages the power of the iPhone, and we think is unique in terms of a having a significant sponsorship tied to it. And to be featured on the App Store like we have, that's literally real estate you cannot buy."