What would Kevin Garnett have looked like in a UCLA tanktop? Today, it would look like an NCAA violation.
Adidas can make that happen.
Since KG is the big client, and so it the university, it has formed a marketing campaign around the brotherhood of March Madness, that brings Adidas' contract players who never went to college into a college locker room:
In other spots, Dwight Howard sneaks into the Kansas locker, Tracy McGrady dreams about playing at Louisville and Josh Smith looks into playing at Pitt.
If only Kobe Bryant was also an Adidas guy, he could have tried on that Duke uniform that he always laments about never getting to wear.
More at The Sporting News' First Cuts blog (linked here).



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