What is ESPN, spinning forward? We're all ears

It's only come up because ESPN execs had to do a song and dance (called "upfronts") to advertisers, trying to convince them that their upcoming programming will be worth them investing into their product.

We've got this from TVWeek.com, which was there to see the pony show (linked here) with the 25-words or less summary: The 'new male consumer' wants more live events, more things happening on the screen, and better retention of ads that pop up.

Meaning, it adds up to more ADD programming. Thank goodness.