In addition to a Q&A with AVP head man Donald Sun as the Huntington Beach Open starts the 2017 beach volleyball season, we have this:
Q: How does the schedule come about and how can it stay consistent considering conflicts occasionally there with the global FIVB schedule that will attract your top players?
A: It’s always been a jigsaw puzzle. Eventually you have to pick a schedule and this may have been the earliest in the history of the AVP, at least since 200, is getting a schedule posted – last December. You can’t wait until a few weeks before to get the word out. It doesn’t work from a consumer confidence standpoint, marketing standpoint, all those things. The schedule this year will also pretty much be the same in 2018, but we may change a few things, maybe a week ahead or after what they are now in certain cities. But we don’t want to coincide with a big FIVB event. It’s always better for us to move our events after FIVB gets locked in if we need to. So you’ll know the Manhattan Beach Open is the third week of August for the next three years, for example. Chicago, always Labor Day weekend if you want to do a trip. First week of May will be Huntington Beach.
Q: Any cities you want to rotate in? San Diego? Santa Monica?
We’ve talked to them for years but we are limited in some ways with branding issues. Santa Monica has said it doesn’t like to see a whole bunch of brands on its beaches. So it’s hard for us – the sponsors support us. There are also costs and general over sentiment that we get that it might be too challenging for them to host it. Some may say they already get ‘enough’ tourists and don’t want to think about handling more crowds. Other locations we have gone to – some have worked, some haven’t. What we have now are all big cities and interesting markets. We can start creating a following from a local and national footprint standpoint. Already having Huntington, Hermosa and Manhattan, do we add another West Coast California spot? Maybe a spot like Cincinnati is nice, but maybe it also lost some momentum. Continue reading “More Q&A with AVP commissioner Donald Sun” »