What made it into the main event this week, linked here:
KFWB, the former “news 980″ station, will finally complete its transformation to “The Beast” on Monday morning with a new all-sports lineup, most of it made up of local hosts surrounding Jim Rome’s syndicated CBS Radio show from 9 a.m. to noon.
Best of luck, Beastie Boys. (And girls, like Jeanne Zelasko).
Our top five suggestions on how to make this work in a market that can be somewhat fickle about its sports-talk of the last 20-plus years.
We also had this note that somehow got misplaced so we’ll run it here:
== Starting with Fox taking Saturday’s game against the Cubs at Wrigley Field (Channel 11, 10 a.m., with Matt Vasgersian, John Smoltz and Jon Paul Morosi), all but one Dodger game (Sunday at Chicago, only on SportNet L.A.) will be available on TV to Southern California viewers no matter what cable or dish provider they have, for as far as the team goes in the playoffs. The Time Warner Cable orchestration of having the final six regular-season games – it could be cut to five if Fox takes the last Saturday game – is small consolation to the season-long rights-fee issue that has seen nearly three-quarters of the region blacked out from Dodgers games in 2014, after the launch of the team-owned channel that has been handed off in distribution negotiating to TWC Sports execs. Consider these KDOC games a TWC walk of shame, especially after it has taken out full-page newspaper ads claiming that they are “putting fans first” with this arranged marriage. No irony in that the final telecast Sunday is of the Dodgers’ Fan Appreciation Day from Dodger Stadium. So this is how you appreciate your fans? Maybe during the KDOC broadcasts that interrupt its regular repeats of the old ABC sit-com “Cougartown” and starts with the three-game series against San Francisco on Monday, Vin Scully can do a retrospective of the season that most missed. What this KDOC coverage will eventually prove, as it includes the SportsNet LA pre- and post-game shows, is that this gesture should have taken place maybe in April, May and June – giving viewers a taste of what the coverage looks like and perhaps enticing them to switch over to TWC. You don’t miss what you never see, right? TWC plans more wraparound coverage of the Dodgers games in the playoffs as well. Looking forward, Dodgers’ playoff games would take place on ESPN (an Oct. 1 wild-card game), Fox Sports 1 or the MLB Network (during the NL Division Series) and then Fox-Channel 11 (during the NL Championship Series and World Series). The Angels’ involvement in American League playoff games would all be on TBS until the World Series that would begin Oct. 21 in Anaheim. And then KDOC can go back to claiming itself to be the home of the MLS’ Chivas USA squad.
What is relegated to becoming a mere footnote:
== The column we churned out earlier this week on the Time Warner Cable disingenuous decision to simulcast its SportsNet L.A. Dodgers games with KDOC-Channel 56.
== After working as a morning-drive sports reporter for 34 years, going back to KNX radio in 1981, Rich Marotta announced Wednesday that he’s retiring from doing updates on KFI-AM (640)’s Bill Handel Show. Marotta had been part of that show for the last 21-plus years. The former Kings TV analyst, inducted into the Southern California Sports Broadcasters Hall of Fame in 2011, has also spent much of his time lately growing the Nevada Boxing Hall of Fame that he founded a few years ago.
“The KFI job has been a fantastic experience, but now I’m going to get some sleep,” Marotta said. “I’m just happy because I feel I’ve done as well as I could, grew in a lot of areas, having lost too much on my fastball and I’m leaving on my terms — not being fired. This is a retirement from radio, but I’m also hoping to get back into the loop in TV boxing. I’ve had to turn down a few gigs in the last year and I know if you keep saying no, then pretty soon they stop asking. So I’m hoping promoters, producers and sports networks will work me back into the equation.”