The greening of The CW

The CW is really aggressively pimping its '70s logo and that particularly ugly shade of green it's enshrouding most of its publicity materials in.

CW Entertainment president Dawn Ostroff, beaming furiously, exclaimed of the new network's ersatz chartreuse, "Green is also a very happy color. It really represents fun, happy. It really stands for a lot of what the network is about."

Your mayor, in a wholly scientific endeavor, searched his own residence for items approximating that same color palate, and this is what he came up with:

"Lysol Power Toilet Bowl Cleaner with Bleach: Brightens as it Cleans! ... It is a violation of Federal law to use this product in a manner inconsistent with its labeling."

"Antibacterial Scrubbing Bubbles: Easily Removes Soap Scum! ... We work hard so you don't have to! ... HAZARDS TO HUMANS AND DOMESTIC ANIMALS ... STORE OUT OF REACH OF CHILDREN."

And nothing else. (That surprises you? Apparently, you have a very dim opinion of the Mayor's fashion sense.)

Getting back to our original point: Apparently, The CW -- home of "One Tree Hill," "Runaway," repeats of "America's Next Top Model" and "Smackdown!" -- decided that its symbolic visual signposts should come from toilet cleansers.