The reason it's called 'viral' marketing
... is it can make you sick.
A mere one episode in, and "Studio 60 on the Sunset Strip" already has its own drinking game, not to mention a piece of weak viral marketing that NBC may soon come to regret. The "blog" entries are blandly uninteresting, but the comments -- initially, NBC employees doing what they're told and playing along, but increasingly, ordinary people using NBC-Universal bandwidth to slag NBC, Jeff Zucker, Aaron Sorkin, Amanda Peet and so on -- can be pretty funny.
3 Comments
Leave a comment
About this blog
David Kronke was appointed Mayor of Television after a bloodless coup in 2000. Since then, he has improved infrastructure, championed greater educational opportunities and fought for reforms that have utterly erased corruption and incompetence from the television industry. Since Mr. Kronke has ascended to power, Television is a far better place.
Is the double blog entry your way of virally marketing yourself?
I couldn't even get through all the comments on that blog. I wonder sometimes why people bother to comment on a blog they so obvious vehemently hate. Some of them were amusing, however.
Great, now the double entry is gone and I look like a lunatic.
Oh well, back to the bong!
I learned about the fake blog from its feud with Defamer. Making the comments completely accessible to strangers was asking for trouble. If they had been smart they would have required registration then sent promotional e-mails to participants.
Thanks for the link.