Scam of the Century?

I just saw a commercial for an outfit called the GoldKit, and I can't imagine anyone being stupid enough to fall for it.

Here's how it works: You, apparently, have a bunch of gold lying around the house that you no longer want. So you call the number on your screen (the number on your screen during the GoldKit commercial, that is) and they thoughtfully send you a specially padded mailer. You put your unwanted gold in the mailer, then send it off to the fine, upstanding folks at GoldKit.

And that's all there is to it. No more pesky gold cluttering up your place. GoldKit claims they'll send you money for your gold, perhaps even something approximating its market value. But a) what do you think are the chances that a mailer with a label reading, say, "PURE GOLD INSIDE" is ever going to reach its intended destination, b) if you don't know the value of your gold, aren't you best off taking it directly to a nearby reputable jeweler yourself? and c) there's a little law lying around somewhere suggesting that most things sent in the mail qualify as "gifts," and that the sender can't demand it back (I know this because I get so many screeners; that's why Netflix only sends you a movie at a time).

Now, I'm not saying GoldKit is a dubious operation (there's even a question mark up in the headline, see?). I'm just saying that I personally won't be mailing my collection of gold bars to anyone in the near future.