It's official: USA's obsessed with subliminal sex
Last week, USA Network premiered “The Starter Wife” at the Pacific Design Center – yes, even TV productions have rated splashy premieres with red carpets for a few years now. (Blame “It’s not TV; it’s HBO.”) Quite the event: I’ve never attended a premiere – for a movie or TV series – that served booze both before and after the screening.
Even Gigi Levangie Grazer, author of the novel upon which “Starter Wife” is based, noted afterwards, “It was as big as any premiere I’ve been to, and I’ve been to a few.” (She’s Brian Grazer’s wife, so there’s that, and although she was engaging in typical Hollywood hyperbole, she wasn’t by a whole lot.) (At this point, let’s put aside the question of why USA felt the need to ply guests with alcohol before the screening.)
But that’s hardly the point here. The point concerns the USA Network’s naughty new logo, which you’ll have to link to here if any of the rest of this is to make any sense to you.
After the screening, I was speaking to one of the many representative from NBC-Universal, which had arranged this event and had arranged for USA’s logo to be thrown on nearby building facades, and part of our conversation went something like this:
Your Mayor (referring to logo on a distant wall): The other day I was looking at USA’s logo, and perhaps I have too much time on my hands, but it occurred to me that one of the vowels approximates one gender’s flaccid sex organ, and the other vowel looks a little like a too-titillated gland of the other gender.
NBC-Universal representative: Wow, you do have too much time on your hands. (Further good-natured berating of Your Mayor’s pathetic peccadilloes.) (Protracted pause, while considering the logo on the distant wall.) Omigod, I completely see what you’re talking about.
Thoughts, anyone? Do certain letters in USA’s new logo need to, in the current parlance of the Cleveland Cavaliers, need to “rise up?”
David Kronke was appointed Mayor of Television after a bloodless coup in 2000. Since then, he has improved infrastructure, championed greater educational opportunities and fought for reforms that have utterly erased corruption and incompetence from the television industry. Since Mr. Kronke has ascended to power, Television is a far better place.
Comments
I thought alcohol consumption was the whole point of these screenings. No?
As to the logo, you just have a dirty mind. Although that "U" does seem a bit...limp.
Posted by: Suzy Q | May 31, 2007 2:38 PM