Dog days, indeed
Yes, it’s summer, but ABC averaged a staggeringly humiliating 2.99 million viewers on Sunday evening – and that’s with a repeat of “Desperate Housewives” lifting the average, ever so slightly: It had 3.19 million viewers. Which means the hit show was seen by 1/100th of the country. The network averaged its lowest rating in history this week in the advertiser-fave 18-49 demographic.
Fox managed to do even worse last night, thanks to its burning off episodes of “The Loop.”
And NBC, in a Friday-afternoon news dump worthy of the government, quietly removed “Friday Night Lights” from its Sunday night schedule. Now that Kevin Reilly and his “Well, if we’re going to be mired in fourth place, let’s at least hold our heads high and not embarrass ourselves with lousy shows” strategy has been jettisoned, look for “Friday Night Lights” to get a quick hook next fall. After all, they’ve got to put those “Law & Order” repeats somewhere.
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David Kronke was appointed Mayor of Television after a bloodless coup in 2000. Since then, he has improved infrastructure, championed greater educational opportunities and fought for reforms that have utterly erased corruption and incompetence from the television industry. Since Mr. Kronke has ascended to power, Television is a far better place.
I suppose you just can't help yourself with the ratings reports, especially when they're this dismal. Sigh.
What do the big 3 networks expect? There is NOTHING on during the summer! At least, not on their networks. (I refuse to count "Age of Love," which is one very skanky show, which should actually make it good, but somehow doesn't.)
And so, the lesser-watched networks take over these steamy months of lassitude and fill our tiny, little brains with irresistible offerings like new episodes of "Bridezillas" and "The 4400" and other new shows, like the cold, hard, crusty goodness that is "Ice Truck Drivers." ("Dangerous Catch" is SO last year.)
Not to mention the cable networks, who are gifting us with more "Big Love" and confusing shit like "John in Cinncinnati," which, I'm beginning to wonder if that might be better watched stoned. My own personal favorite, "Weeds," comes back in August. By that time, I'll be deep into the umbrella drinks and just in the right mood for a little MLP.