David Kronke was appointed Mayor of Television after a bloodless coup in 2000. Since then, he has improved infrastructure, championed greater educational opportunities and fought for reforms that have utterly erased corruption and incompetence from the television industry. Since Mr. Kronke has ascended to power, Television is a far better place. “Heroes” or whores?
The Ben Silverman era at NBC continues: “Heroes,” the network’s new hit series, is just a stone’s throw away from being renamed “The Nissan Motor Company’s Heroes Save the World from Villains who Drive Other Makes of Automobiles” and featuring a character who derives his powers from sitting in the driver’s seat of a brand new Nissan Maxima.
From the article:
“In the season premiere, the Nissan Rogue, the company’s new CUV, will be integrated into the episode and will be driven by one of the lead characters in the show. … In addition to on-air commercials, Nissan will also promote the Rogue in sponsorship of a Heroes music video.”
This may play havoc with the show’s multiple taglines next season: “Save the Murano, Save the World” and “Are You on the List to Purchase a Sporty Nissan Z at 2.9% APR Financing?” just don’t roll off the tongue the way the first-season slogans did.