Rolling Stone: Lick This

In order to get you into the mood to cozy up with its new Cuban-American family epic “Cane,” CBS would like to buy you a drink.

But it can’t, of course, so they’ve cooked up a little scheme: a “multi-sensory campaign” that will set “a new standard for innovative marketing and brand differentiation:”

In the upcoming issue of Rolling Stone, CBS is offering an ad featuring “Peel 'n Taste® flavor strip technology” that “tastes like a non-alcoholic lime Mojito.” Non-alcoholic? What’s the point of that?

“We're confident that this latest concept will not only appeal to Rolling Stone readers, but engage them to get a true taste of ‘Cane,’” said some marketing guy.

The phrase “creative environment for marketers to conduct innovative, never-been-done-before advertising initiatives that break new ground and generate buzz” was also in the press release, but I refrained from tearing out my hair.

Honestly: Who wants to lick anything inside a magazine? You don’t know where it’s been!