The end of “quarterlife” as we know it

As we surmised, NBC has taken the repurposed Internet series “quarterlife” off its schedule, kicking it over to Bravo, where 3 million viewers is considered a boon, not an unqualified disaster:

“On Tuesday, the NBC premiere of ‘quarterlife’ marked the network's worst time-period performance in the 10 p.m. hour in at least 17 years, averaging a 1.3 rating/4 share among adults 18 to 49 and 3.1 million viewers.
The premiere numbers prompted the show's co-creator Marshall Herskovitz to question the show's transition from online phenomenon to broadcast series.


“‘It never should have been a network show,’ Herskovitz told a group at a Harvard Business School conference Wednesday. ‘It's too specific ... from the first three minutes, I knew it wasn't right.’”

If that’s the case, why did he sell it to them in the first place?