The Partnership for a Logo-Free America gathers momentum

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Reader Jan Brown appears to have touched a nerve among TV viewers. Yesterday’s screed on the craven network practice of filling their screens with logos and advertising while people are trying to watch a program ran in today’s Daily News, and already, the Emails are pouring in:

“I read your piece this morning and cannot tell you how glad I am that you gave me a chance to vent my total frustration at some of the practices that these TV stations bestow on the viewing public.

“I know there is nothing you can do personally about it, but it's nice to at least tell someone closely connected to the business about my pet peeve.

“I don't mind so much the pale station logos at the bottom of the screen as I do the "crawl" advertising banner across the bottom of the screen advertising their own programming, and my very, very utmost infuriating practice of a lot of stations, (Sci-Fi in particular), of shrinking the credits or covering them up with their own advertisements at the very end of the program when I have been waiting for the whole darn program to find out a performer's name that I could not remember, or wanted to know who they were.

“You would think that the geniuses in broadcasting could find an additional 10 to 20 seconds out of an hour program to edit enough to allow us to see all of the information without shrinking it down to microscopic print size that no one can read. (Not to mention the speed in which some credits are run at).

“Oh well, you just may have saved my big screen LCD TV from a painful "death by shoe" because without anyone to gripe to about this stuff, I have upon occasion felt like throwing one at the set out of frustration!!” -- Gary Saar

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“The logos on NBC are the worst. In fact we will no longer watch any programs aired on NBC. It is a real nuisance to try and view a program with not only a logo popping up but over the logo other advertising is also being implemented. If other stations follow this format they will also lose out.”

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“I hate them, they are distracting and I do hope you can do something to stop them.” -- Anna Wilson

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“We have gone to reading books as the logos and other "chatter" at the bottom of the screen is so intrusive. At the very least they could put the junk in the upper right hand corner and not block whatever words are appearing at the bottom of the screen. More and more, TV is a crashing bore. It is good of you to do this and allow us to vent!”

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"I would like to add my 2 cents regarding those pesky Station Logo's that block our view of the TV screen. I find it especially annoying when I am viewing a show that has subtitles, and half of the subtitles are blocked by that darn Logo. Most people have TV's that have a remote control that will allow one to view what channel they are watching with just the push of a button. If I want to know what channel I'm watching, I'll just press that button."

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So, that’s the first volley in the war, though, like the war on drugs, it may never be won.

Feel free to vent further, however. Also, if you’re with a network, feel free to share your feelings as to why logos are necessary or harmless or if you think they’re a Faustian bargain that prevents you from sleeping the sleep of the just at night.

Oh, and Jan is, in fact, a she.

1 Comments

Ida Friedman said:

The logos don't bother us half as much as the "music", which is played constantly. We can't hear what the actors are saying, most of the time. Also, on "24" for instance, there is a constant drum beat. The musicians must have a powerful union. We don't need music to set the mood. That's the writer's job.

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david-kronke.jpgDavid Kronke was appointed Mayor of Television after a bloodless coup in 2000. Since then, he has improved infrastructure, championed greater educational opportunities and fought for reforms that have utterly erased corruption and incompetence from the television industry. Since Mr. Kronke has ascended to power, Television is a far better place.

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This page contains a single entry by David Kronke published on March 20, 2008 11:09 AM.

Tina Fey disses Jon Stewart: Pot, meet kettle was the previous entry in this blog.

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