"Only Fox is putting the audience first."

So Fox's big news is that it will limit the amount of ad time next season in every episode of its two highly anticipated shows, which means that J.J. Abrams and Joss Whedon will have extra time every hour to further confuse and obfuscate fans of their brand of spinning dense webs of mysery and mythology.

Of those two shows, J.J. Abrams' "Fringe" looked nominally cooler, because its conspiracy was easier to follow in its trailer: Hot Fed (Anna Torv) investigates icky mass death in an airliner which leads to bizarre conspiracy that perhaps only a crazy genius (John Noble) and his son (Joshua Jackson) can unlock, and Lance Reddick of "The Wire" (and "Lost") is in it.

Hard to say what's going on in "Dollhouse" based on the cut-down that was presented, so I'll leave it to Fox's crack publicity staff's press release:

"Joss Whedon, creator of groundbreaking cult favorites 'Buffy the Vampire Slayer' and 'Firefly,' returns to television and reunites with fellow 'Buffy' alumna Eliza Dushku for a thrilling new drama, DOLLHOUSE. ECHO (Dushku) is an 'Active,' a member of a highly illegal and underground group who have had their personalities wiped clean so they can be imprinted with any number of new personas. Confined to a secret facility known as the 'Dollhouse,' Echo and the other Actives including SIERRA (Dichen Lachman, 'Neighbors') and VICTOR (Enver Gjokaj, 'The Unit') carry out engagements assigned by ADELLE (Olivia Williams, 'X-Men: The Last Stand,' 'Rushmore'), one of the Dollhouse leaders. The engagements cater to the wealthy, powerful and connected, and require the Actives to immerse themselves in all manner of scenarios romantic, criminal, uplifting, dangerous, comical and the occasional 'pro bono' good deed. After each scenario, Echo, always under the watchful eye of her handler BOYD (Harry Lennix, 'Commander in Chief,' '24'), returns to the mysterious Dollhouse where her thoughts, feelings and experiences are erased by TOPHER (Fran Kranz, 'Welcome to the Captain'), the Dollhouse's genius programmer. Echo enters the next scenario with no memory of before. Or does she? As the series progresses, FBI Agent PAUL SMITH (Tahmoh Penikett, 'Battlestar Galactica') pieces together clues that lead him closer to the Dollhouse, while Echo stops forgetting, her memories begin to return and she slowly pieces together her mysterious past. DOLLHOUSE revolves around Echo's blossoming self-awareness and her desire to discover her true identity. But with each new engagement, comes a new memory and increased danger inside and outside the Dollhouse."

Got it?

Fox Chairman Peter Liguori, in trumpeting "Remote-free TV," said that in reducing the ad clutter, "Only Fox is putting the audience first." Well, for two shows, at least.

Coming soon: Breathless, action-packed play-by-play of Fox's upfront delivered of the sort you so enjoyed when it was done for ABC and CBS.