Phoning it in with The CW's new Sunday night lineup: "Generic Reality Show," "Generic Sitcom," "Generic Romantic Dramedy" and "Generic Drama"

The CW, which turned its Sunday-night programming bloc to the generically named Media Rights Capital because, you know, going to the trouble of developing and producing shows is sooo unglamorous and boring and even, like, hard, announced what MRC has come up with on the fly.

And it's safe to say that they came up with the laziest-sounding batch of shows since CBS cooked up its reality programming to serve as stopgaps during the writers strike. Take a look:

"In Harm's Way:" "A reality show that looks at lives of people doing dangerous jobs." Aren't there, like, about 20 of these already on the air? (And NBC has yet another one or two come summer 2009.) The executive producer is Craig Piligian, who's simply cribbing from himself, as he already does Discovery Channel's "Dirty Jobs."

"Surviving Suburbia:" "Half-hour comedy about a family and their new neighbors." Yes, that's the title, and yes, that's the logline as provided by Mr. CW Publicity. Oh, I bet the fur is going to fly on this one. Some very lucky actor is going to get to deliver an Emmy-clip soliloquy about those damn kids with their skateboards in his driveway.

"Valentine, Inc.:" "One-hour drama/comedy about an agency that finds lost loves, true loves and mends broken hearts." Have you noticed there haven't been any descriptions of any of the characters on these shows? And that the descriptions of the shows themselves amount to not much more than "Things happen, and characters respond to them"?

"Easy Money:" "One-hour drama about a family that runs a high-interest loan business." ZZzzzzzz. Huh? Oh, sorry; dozed off there. Clever title, don't you think, and can't wait for the expository scenes explaining how they figure out math for the interest rates.

More from the press release: "Our approach ... is simple: when you put talented people like our artist partners and the advertising folks together in a room, they come up with smart and creative solutions to problems."

At least they admit that this lineup is a "problem."