"Gemini Division" may or may not be inherently interesting, but its attempt to break out amongst online noise suggests that attention must be paid

(OMG, my career trajectory has gone from "Men in Black II" to online videos!)
My name is David K. (Hi, David!), and I'm a person with something resembling an attention span. I don't suffer from ADD. I'm actually addicted to long, complicated narratives.
Which would seem to make me uniquely unqualified to talk about webisodes. NBC-Universal hopes that viewers will get hooked on their short video spurts in which not much happens in a few minutes but something of note eventually happens once those few minutes accumulate. Earlier this summer, NBC introduced a serialized "Office" storyline that wasn't bad, but wasn't nearly as funny as the show itself. If you have a life and need more than a few minutes of exposition to hook you into an ongoing story, well, then, you're out of luck.
Which brings us to "Gemini Division," NBC-U's online series about ... well, it's hard to say. They only sent two of the 50 webisodes, and I feel kind of stupid trying to review 10-to-14 minutes of material. It debuts today; a second episode will appear tomorrow. They're hoping that these two offerings will hook viewers, and then next week, they'll start posting webisodes with a vengeance, one each weekday beginning Aug. 25.
"Gemini Division" stars Rosario Dawson (who you'd think could score a better gig than this; nonetheless, her performance is pretty good) as Anna Diaz, an undercover cop who's sending video Emails to an unnamed friend (us) via a futuristic Microsoft version of the iPhone (the series is already reportedly profitable, before anyone has even seen it, thanks to copious product placement for folks like Microsoft).

(Now you know why you might want to watch "Gemini Division:" Rosario Dawson is pretty.)
Anna's dispatching her V-logs from Paris (you're forgiven if you're reminded of Stephen Colbert's green-screen challenges), a la the LonelyGirl15 videos only she's not lonely and she's not 15: She and her boyfriend/maybe fiancé Nick are having the time of their lives - until all sorts of weirdness intrudes.
A sinister character is shadowing Anna and Nick, and Nick has some creepy issues, and the press release offers spoilers that the first two episodes don't hint at, and the trailer does, too, but the trailer also makes "Gemini Division" look like it has something approaching production values, which is certainly not borne out by the first two webisodes, which is all about those cheesy greenscreens. So anyway.
The first two installments of "Gemini Division" didn't hook me - I won't be visiting the site on a daily basis when the story begins in earnest next week - but it didn't alienate me, either. When the inevitable DVD is released, I might check it out, to see if there's something to its story. On the other hand, if "Gemini Division" really boasted a great story, one imagines it would've been produced on a platform that allows for bigger budgets and better production values. On yet another hand, perhaps its producers were hellbent on proving Internet content could be monetized.
There are probably even more other hands to consider, but we'll stop here. And say, undefinitively: Your call.

David Kronke was appointed Mayor of Television after a bloodless coup in 2000. Since then, he has improved infrastructure, championed greater educational opportunities and fought for reforms that have utterly erased corruption and incompetence from the television industry. Since Mr. Kronke has ascended to power, Television is a far better place. 

Its so important for the interactive TV genre that Gemini Division puts on a good showing. This is the kind of innovative product that exploits the interactivity of the internet and changes the lean back viewing experience of traditional TV into something far more engaging. Its success would bring much needed attention to the indie interactive web scene.
Signing Rosario Dawson is a great choice, a sci-fi plot is a great choice, the one gripe I have though is geo-blocking the show limiting it only to a US audience, I think its a cop out and a failure to fully embrace the internet. NBC, why get only half pregnant?! In mitigation, I suppose with a huge marketing budget, Gemini Division does not have to rely on viral distribution like indies do. And it probably has found revenues in international distribution.
The $1.75M budget is HUGE for the web TV world but my hope is that a nice chunk of that is allocated to marketing (and you can count Rosario’s paycheck in that) to bring attention to the nascent interactive web series genre … indies like ours (www.deletedthegame.com) will gladly ride this coat tail.