A heady quest

Look, I read a press release today:

"DIY is searching for America's Coolest Tool." (Emphasis theirs.)

I thought that had been decided - it's Spencer Pratt. But, reading further:

"The network is looking for the inventor of a gadget or doodad that will help DIYers get the project done faster, better and cooler. Beginning the week of November 10, inventors can upload videos and pictures of their undiscovered creation that could be the coolest tool.

"The winner will receive $10,000 to help them introduce their invention to the world plus, be featured on a future one-hour episode of 'Cool Tools.'"

I stand corrected. Aspiring inventors should get to work.