UCLA marketing Fresno State

Here is the link to a story in today’s Fresno Bee about UCLA marketing to draw in more Fresno State fans. This is what caught my eye:

UCLA placed the quarter-page ad in The Bee to try to sell the remaining tickets. Headlines in the ad said: “Fresno State vs. UCLA” and below it “So you can say ‘I was there,’ ” accompanied by a photograph of a packed Rose Bowl and ticket information.
“We talked to Fresno State about it to make sure they understood what we were attempting to achieve,” he said. “We thought it was a good idea because we had available seats to sell.”