What means more: USC win or Bowl win?

Here’s your chance, guys, to lay it all out there.
A win over USC would be great for the morale of the fans, for those who put much stock in the rivalry.
A bowl win – caveat: UCLA needs to reach a bowl first – means more for the recruiting game and for the overall momentum of the program.
So it’s on you now.
Do you want a short-term fix, a fix that will last the year in terms of trash talk, but might not sway many recruits.
Or a long-term victory, a win that could pay huge dividends in 2013 and beyond…