UCLA fans are used to hearing about the celebrity sightings across town, with actor Will Ferrell and rapper Snoop Dogg frequent attendees of USC games and practices.

The Bruins appear to be garnering a cult following as well.

Patriots quarterback Tom Brady and wide receiver Wes Welker were joined by soccer megastar David Beckham at the Rose Bowl, and the trio commanded plenty of attention – and plenty of flashbulbs.

“That was Norm’s son’s buddies,” Neuheisel said. “I didn’t see them, but they’re good Bruins. It’s absolutely the place to be now. It always has been.”