Get some glasses, quick

From UCLA:

ESPN 3D makes its first trip to the west coast when it televises UCLA at No. 1 Oregon on Oct. 21. Kickoff is set for 9 p.m. ET. This will also mark the first Thursday night college football telecast for the new network.

ESPN 3D will feature approximately 13 college football games this year, including the 2011 BCS National Championship game on Jan. 10. in Glendale, Ariz. Additional dates will be announced as the season progresses; schedule subject to change. Sony is the official sponsor of college football on ESPN 3D, and college football games televised on ESPN 3D will utilize Sony professional cameras.

About ESPN 3D
ESPN was the first to announce in the United States an exclusive 3D network in January 2010 which was the culmination of more than three years of testing 3D television. ESPN has produced several 3D domestic telecasts, including the State Farm Home Run Derby in July 2010, the Masters in April 2010, a Harlem Globetrotters game in February 2010 and in 2009 the USC vs. Ohio State college football game. ESPN has developed best practices for utilizing the technology in live game applications which have provided the ability to streamline workflow operations, adjust 3D camera positioning, perform transmission tests and gauge fan reaction to a 3D telecast versus a traditional telecast. In addition, ESPN utilizes cutting-edge technology located at the ESPN Innovation Lab in Orlando at the ESPN Wide World of Sports complex at Walt Disney World to continue to develop innovative production enhancements. ESPN 3D is available in the United States to approximately 45 million households and has carriage agreements with AT&T U-Verse, Comcast and DIRECTV. It will launch soon on Time Warner Cable. Sony was named the first official sponsor of the network in January 2010.