There are two sides to every story. And then there’s the truth, right? The Pac-12, I believe, has been the most vocal in the bout pitting the two giants, who at the end of the day are simply fighting for the best way to reach deeper into your pockets. But I digress … On Tuesday, the Pac-12 Conference posted a letter on its website taking another jab at DirecTV, urging fans to call the provider and ask that they carry the network, or simply switch. At the end of the day, regardless of whichever position taken by DirecTV or the Pac-12, it’s the fan that comes out losing. You didn’t get to watch the Houston-UCLA game at home or at a decent bar, and if you did catch it at a bar I can bet you had to search high and low before you found one that actually carried the Pac-12 Network. The Pac-12 encourages fans to find another provider, but the mere idea of switching can bring on a headache in itself. First you have to research the best package for you, you have to think about up-front costs and not to mention the waiting game and setting up appointments for the provider of your choosing. It’s a headache I’m glad I don’t have to think about, but what say you? Who’s side are you on, and do you care at this point as we approach Week 4?
We find DirecTV’s position baffling. First, the deal we’ve offered DirecTV is fundamentally similar to the deal that has already been accepted by DISH, four of the largest cable companies in the country and more than 40 others. How can a deal that works for all those companies be “unaffordable” for DirecTV, the largest satellite TV provider in the country and the company that built its brand offering every subscriber the “all the sports they crave”?
CLICK HERE to read the letter in its entirety.