Many fans have wondered why UCLA hasn’t made a bigger deal out of Johnathan Franklin getting set to break the career rushing record. Franklin isn’t the type to draw attention to himself, but being 21 yards away Gaston Green’s 25-year-old mark is as good a cause as any for some lead-up hype before Saturday’s game against Arizona.

This week, someone from the UCLA sports information department told me it’s because of an unofficial policy that began at the start of the school year. On releases like Word from Westwood, the school doesn’t mention the names of specific student-athletes, electing to focus on teams instead. There are plans for recognition of Franklin’s milestone during the game against Arizona on Saturday, but I was told it will still be something relatively low-key.