The schoolwide deal would be the biggest in history, eclipsing a 15-year, $252 million contract signed between Ohio State and Nike earlier this year.
UCLA has been with Adidas since 1999, and the school’s previous deal with the company, which was renewed in 2010, was worth $7.5 million per year.
Although the contract with Adidas does not officially end until 2017, UCLA did not renew the deal during the exclusive negotiating period that ended in April, thus starting a bidding war between Adidas, Nike and Under Armour.
The Maryland-based company won out, continuing its effort to increase its presence on the West Coast. Cal dropped Nike in April after signing a 10-year, $86 million deal with Under Armour. Utah is the other Pac-12 school to be sponsored by Under Armour.
Some UCLA athletes have already expressed support for the deal, including former Bruin linebacker Myles Jack, who is sponsored by Under Armour now.
— Myles Jack (@MylesJack) May 24, 2016
The rich get richer #TeamUA
— Jaelan Phillips (@JJPhillips15) May 24, 2016
Change is good. #TeamUA
— Jordan Wilson (@Jwils247) May 24, 2016