UCLA releases updated logo, colors before Under Armour debut

UCLA’s 15-year, $280-million partnership with Under Armour doesn’t officially start until Saturday, but the school released its updated logos and color palette Friday morning.

The script UCLA (above) remains the athletic department’s primary logo, with different color variations allowed depending on the background, but there is no tail that stretches under the four letters and no black shadow. The athletic department’s different social media channels have started using the above logo over the past few months, phasing out the other versions.

Under Armour also sought to streamline UCLA’s color scheme, which means sticking to the traditional blue and gold and eliminating navy as much as possible.

Under Armour’s UCLA gear officially goes on sale Saturday morning online and in the UCLA Store on campus. The team’s football jerseys will not be unveiled until July 15 at an exclusive event for season ticket holders.

Below is UCLA’s official style guide, released by the school Friday:

UCLA Logo Style Guide (1) by thucnhi21 on Scribd