Behind the scenes of UCLA’s transition to Under Armour

UCLA Store employee Ryan Smith stocks the store with UCLA/Under Armour all new apparel in Los Angeles Wednesday, July 5, 2017. On July 1, UCLA officially transitioned from Adidas to Under Armour. (Photo by Thomas R. Cordova/SCNG)


Jorge Salcedo looked around the room and saw every UCLA head coach, top administrators from UCLA and executives from a Baltimore-based apparel company.

“There’s something big going on,” the UCLA men’s soccer coach thought to himself on May 24, 2016.

Only hours before, UCLA had officially announced its record-breaking deal with Under Armour. In the 13 months since, there have been hundreds of meetings and many cross-country flights as groups from both coasts collaborated to transition UCLA to its new apparel company.

The deal finally kicked in last week. From Under Armour’s planning process to July 1’s roll out at the UCLA Store, here’s the story of how the East Coast apparel company came to Westwood and wrote the next chapter of UCLA athletics.

  • essbee26

    Really interesting article. Thanks!

  • JustOwns

    Very nice Ucla/Under Armour roll out LADN feature Ms. Nguyen.

    However, I still don’t know if all UCLA 2017 FB recruits have reported. If not, who’s missing and a broad guess why.

  • Jethro G Sabbath

    ucla’s going to play in they’re underware? smdh!

  • Pete

    Hey Thuc. Of the last 250 post on this blog, how many have been about the Under Armour deal? About 125-150. If so, is the best that Inside UCLA can talk about? If so, Bruin Football is in trouble!…Fight On!