UCLA’s new football uniform is a tribute to the team’s past.
Released online Saturday morning, the UCLA football uniform uses the school’s traditional “Powderkeg Blue” and “Mighty Gold” on both the home and away jerseys, maintains the script UCLA decal with the tail on the helmet and includes Under Armour’s new branding.
The jerseys are not a vast departure of last year’s look, but have updated colors to fit Under Armour’s color palette. In an effort to streamline the athletic department’s brand, the company eliminated the use of navy on the white away uniforms, lining the UCLA stripe with Powderkeg Blue instead of navy on both the shoulder and white away pants. The Powderkeg Blue numbers on the white jersey also don’t have a gold outline, like last year’s away uniform.
The home uniforms have Powderkeg Blue jerseys with gold numbers outlined in white with a gold and white shoulder stripe and gold pants.
— UCLA Football (@UCLAFootball) July 15, 2017
During Under Armour’s research of the UCLA brand, it found that the football team had consistently used the UCLA script with the skinny tail on the gold helmet and the company decided to keep the look, despite eliminating every other instance of that logo within the athletic department.
Both jerseys include the athletic department’s motto “Champions Made Here,” designed in a logo honoring John Wooden’s Pyramid of Success. The logo is stitched on the hemline of the jersey and Under Armour’s motto “Protect this House” is on the inside of the collar.
From a performance standpoint, the jersey is designed to prevent opponents from grabbing through specially placed non-stretch panels and resist rips and tears, the school said in a statement. The bottom of the jersey is designed to be breathable, with moisture-wicking mesh panels, and the top of the jersey has maximum mobility with four-way stretch knit.
The Bruins will not have an alternate jersey this year.