For the second time in as many meetings with the media prior to the season, UCLA basketball coach Steve Alford was asked about the public letter he wrote following last season, an apology for the fourth losing campaign at UCLA since John Wooden retired 41 years ago.
In his response on Friday at Pac-12 media day in San Francisco, Alford referenced Wooden himself, citing the expectations at UCLA created by a man whose accomplishments are unmatched by any coach in the history of college basketball.
“Coach Wooden raised the bar at UCLA,” Alford said. “That bar was raised a long time ago in Westwood by a guy that won a bucket-load of games and a lot of championships and established something that, quite honestly, hasn’t been established anywhere else in the country. So when that bar is that way, there’s expectations. When you don’t meet or come close to those expectations, we talk to our players all the time, there are going to be consequences.”
Alford made clear the consequences to which he referred included his voluntary return of a one-year contract extension through 2020-21, information in the letter he penned after losing the final five games of last season to finish 15-17. Continue reading