Under Armour releases UCLA basketball jerseys

Courtesy UCLAAthletics/Twitter

Under Armour rolled out its home jerseys for the UCLA men’s and women’s basketball teams Friday.

Both feature the arched block UCLA logo in powderkeg blue across the chest, a patch honoring John Woden’s Pyramid of Success on the upper chest, and Under Armour’s newly designed “Champions Made Here” logo on the bottom hem. The men’s uniform is updated with a powderkeg blue and gold UCLA stripe trim on the jersey as well as on the waistband and down the leg of the shorts. The women’s uniform has the UCLA stripe on the waistband of the shorts and the script UCLA logo on the side, but no trimming on the jersey.

Here’s the promo video UCLA released, but I captured the only actual shot of the uniforms above:

Share this post:Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditShare on TumblrShare on LinkedInEmail this to someonePrint this page

UCLA unveils new Under Armour football jerseys

UCLA’s new football uniform is a tribute to the team’s past.

Released online Saturday morning, the UCLA football uniform uses the school’s traditional “Powderkeg Blue” and “Mighty Gold” on both the home and away jerseys, maintains the script UCLA decal with the tail on the helmet and includes Under Armour’s new branding.

The jerseys are not a vast departure of last year’s look, but have updated colors to fit Under Armour’s color palette. In an effort to streamline the athletic department’s brand, the company eliminated the use of navy on the white away uniforms, lining the UCLA stripe with Powderkeg Blue instead of navy on both the shoulder and white away pants. The Powderkeg Blue numbers on the white jersey also don’t have a gold outline, like last year’s away uniform.

READ: How Under Armour wrote the next chapter of UCLA

The home uniforms have Powderkeg Blue jerseys with gold numbers outlined in white with a gold and white shoulder stripe and gold pants.

Continue reading “UCLA unveils new Under Armour football jerseys” »

Share this post:Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditShare on TumblrShare on LinkedInEmail this to someonePrint this page

Behind the scenes of UCLA’s transition to Under Armour

UCLA Store employee Ryan Smith stocks the store with UCLA/Under Armour all new apparel in Los Angeles Wednesday, July 5, 2017. On July 1, UCLA officially transitioned from Adidas to Under Armour. (Photo by Thomas R. Cordova/SCNG)

 

Jorge Salcedo looked around the room and saw every UCLA head coach, top administrators from UCLA and executives from a Baltimore-based apparel company.

“There’s something big going on,” the UCLA men’s soccer coach thought to himself on May 24, 2016.

Only hours before, UCLA had officially announced its record-breaking deal with Under Armour. In the 13 months since, there have been hundreds of meetings and many cross-country flights as groups from both coasts collaborated to transition UCLA to its new apparel company.

The deal finally kicked in last week. From Under Armour’s planning process to July 1’s roll out at the UCLA Store, here’s the story of how the East Coast apparel company came to Westwood and wrote the next chapter of UCLA athletics.

Share this post:Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditShare on TumblrShare on LinkedInEmail this to someonePrint this page

Sneak peak at UCLA football’s new Under Armour uniforms

There’s still about two weeks until the new UCLA football jersey is released, but the athletic department posted a short sneak peak video on Twitter on Sunday. You can see a small part of the shoulder stripe, which will be a central theme in all UCLA uniforms this year, a shot of the new “Champions Made Here” logo designed with John Wooden’s pyramid of success, as well as Under Armour’s “Protect This House” tagline.

As a note: I’ve been told that the football helmet’s logo will still have the tail on the script UCLA. It’s the only place you’ll be seeing the tail on the script logo with Under Armour as the company moved to streamline the athletic department’s branding.

Share this post:Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditShare on TumblrShare on LinkedInEmail this to someonePrint this page

Under Armour draws inspiration from UCLA’s past for new apparel

UCLA’s deal with Under Armour officially took hold July 1 at midnight as the UCLA Store changed its online banners to advertise Under Armour gear. (Photo from UCLA Store)

It’s a new era for UCLA athletics.

The school’s record-setting 15-year, $280 million apparel deal with Under Armour officially started at the stroke of midnight on July 1 and the UCLA Store immediately began rolling out new apparel.

Relying on the UCLA stripe as a central design theme, the new Under Armour line intends to “introduce a cohesive new branding initiative that will unite not only our teams, but also the entire UCLA family,” athletic director Dan Guererro said in a statement.

Under Armour, which replaced Adidas as UCLA’s official apparel partner, intends to incorporate the UCLA football shoulder stripe into uniforms across all sports. Each uniform will also feature the athletic department’s motto “Champions Made Here,” written into a logo that pays homage to John Wooden’s Pyramid of Success.

All teams will follow a streamlined color palette with Powderkeg Blue and Westwood Gold as the primary colors.

The football jerseys will be released on July 15 at an exclusive event for season ticket holders at the Rose Bowl.

Share this post:Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditShare on TumblrShare on LinkedInEmail this to someonePrint this page