Eighty percent of the respondents in yesterday’s poll said they could not afford to pay another fee for their Coliseum seats, such as a personal-seat license. The real question is how many will say that in the official USC survey. Probably a similar number. At which point USC will need to figure out if it should lower its $4,000 fee for most seats or simply try to play hardball with the fans. Some of it might just come down to how the Trojans are playing.
I’m sure many in the athletic dept. wish this renovation occurred during the Pete Carroll era, when some could pretend they had something to do with selling sponsorships, when it really was the amazing success of the football program.