USC Morning Buzz: An Ad Campaign That Makes No Sense


Gary Leonard/LA Observed

I was driving through downtown Los Angeles a couple days ago when I saw this billboard. I didn’t know whether to circle back and look again or just wonder what marketing genius came up with this idea?

Why? Because it makes no sense to promote that you are the official bank of USC Athletics with a picture of UCLA graduate Antonio Villaraigosa. The former mayor of Los Angeles did speak to the USC football team once after practice when it was fashionable during the Pete Carroll era, So maybe that balances it out

Neither Banc of California nor USC did much research on this ad campaign obviously. And they don’t want anyone to know about this either.

Chris Petersen On Traffic

Fortunately for the Pac-12 coaches attending media day Wednesday and Thursday, a bus took them to Paramount Studios in Hollywood. But Washington coach Chris Petersen, who interviewed for the USC job, was asked if he dealt with Southern California traffic.

“These freeways?” Petersen said. “No, but I’ve been in traffic in Seattle. Oh, gosh, and that’s one thing in Seattle is I’m not really far from the office so I don’t really have to deal with the traffic.

“But everything else is you have to plan your day out. Can’t go there. Why not? Well, it’s going to take two hours.”

Will Ty Montgomery Miss USC Game?


Maybe Stanford should stop charging $145-160 for the USC because the Cardinal’s top player, Ty Montgomery, is questionable.

“He might not play the first game, and it will be close for USC,” Stanford coach David Shaw said. “Bottom line for Ty, when he comes back, he might be the most explosive player in college football, and he’s going to touch the ball in every single way possible.”

Coliseum Suite Update

SUN.DECKI’m told USC’s sold six of the 10 end-zone suites that are designed to bring fans closer to the field (for a price). The unresolved questions are how high the Sun Deck is going to be elevated behind the suites and how it affects the band. “There will be some growing pains,” one source said. End-zone photographers will be required to kneel for photos so they don’t block of the view of the high rollers in the suites.