Here’s Stanford’s official explanation on why it will gouge you for making sure you have a ticket at the USC game Sept. 6 with “Predictable Dynamic Pricing.”
|USC||July 22-25*||July 25-29*||July 29-Aug. 1*||Aug. 1-4*||Aug. 4-Sept. 6|
1) It provides customers full visibility into the pricing schedule for the first two weeks of sales. Customers may choose to wait for a lower price, but risk these highly anticipated games selling out.
2) It rewards customers who are willing to pay more with first access to a limited supply of tickets and to the best seats available, as opposed to creating a frenzy to purchase the best available seats the moment they go on sale.