Gary Leonard/LA Observed
I was driving through downtown Los Angeles a couple days ago when I saw this billboard. I didn’t know whether to circle back and look again or just wonder what marketing genius came up with this idea?
Why? Because it makes no sense to promote that you are the official bank of USC Athletics with a picture of UCLA graduate Antonio Villaraigosa. The former mayor of Los Angeles did speak to the USC football team once after practice when it was fashionable during the Pete Carroll era, So maybe that balances it out
Neither Banc of California nor USC did much research on this ad campaign obviously. And they don’t want anyone to know about this either.