Ticket Technology

Did you go to the USC game last weekend? When did you buy the ticket? Where did you buy it? How? What time did you arrive at the game? Who did you sit near?

The Pac-12 has hired a company that tracks this information of ticket buyers. Here’s an article from the Wall Street Journal

12 thoughts on “Ticket Technology

  1. Any smart business person would look into getting meaningful and comprehensive market data, Wolf…..it’s not a crime…

  2. The REAL story here is that Scottie actually read an article in the WSJ….or did you have Reid Silverman read it to you?

  3. Wolf, I thought you didnt read the USC Blog comments.. Why are you asking us so many questions?

  4. This is a great market research activity so that USC can better serve its customers – I wish we were that professional at UCLA.

  5. Geez, I’m so surprised the Pac-12 is doing market research on its customers. You sound like you are stunned Wolfie.

    Yes, I went to the game. I was given the ticket. We arrived 1.5 hours before the game. Sat under the press box around the 47 yd line, row 35.

    From my binos, the people in the end zone tents looked to be having a lot of fun. I didn’t see any players come close to crashing through the field suites, which I think you predicted would be a big embarrassment to all.

  6. If anything mirrors what the article noted – ”

    “MLS executives believe their league’s stature forced them to come up
    with creative solutions for attendance problems before they struck
    bigger sports like the NFL and college football. The Portland Timbers,
    for one, scored with fans by making the in-game experience reflect the
    city around them. Timbers Army members park their bikes outside the
    stadium, and the concession offerings inside include artisanal,
    small-batch chocolate. The result: Its 10,000-person waiting list for
    season tickets is longer than almost every college-football team’s.”

    This is what USC has done with re-designing the: stadium, Exposition Park and the south end of the USC campus – it’s also what Guerrero was noting in the increase of UCLA fans at the Rose Bowl – making a connection simply beyond the event on the field itself – you’re at the venue because it is the thing to do – and that’s because it’s all the – media, friends, strangers, visitors are talking about – a place to socialize and meet people.

    Wish the new commissioner of MLB would wake up as baseball continues to slide into oblivion

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