USC Morning Buzz: More On The Uniform/Logo Designs

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One of the worst aspects of USC’s new unifrom branding is this “ornamental Greek key pattern” that will be available for “uniforms, gear and promotional material.” The basketball team already has an apparently different version of this on its uniforms. It looks antiquated to me. This whole thing seems a bit contrived with letters and numerals based on Greek Doric architecture according to USC. I could offer a theory on the Greek emphasis but I will hold off especially since it took USC 18 months to create these designs. At least they did more work than the search firms that hire coaches and athletic directors.

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51 thoughts on “USC Morning Buzz: More On The Uniform/Logo Designs

    • Looks like they need to drop by the History Department and research who the Trojans were.

  1. Yet another bitter diatribe. Who knew our blogger was also a marketing and branding expert? Doesn’t Under Armour have an insatiable need for talent like this?

    • Mushy, former bozo u lock for AD, whines out loud because SW told the Non-Rah-Rah truth.

      • Squatter,

        How many ruin decals and changes in color and numbers does Thug U aka ugly have? Thug U is infamously known as Clown Junior College. Just ask Billy Joe Jackson how hard Clown JC was.

        • Mommy didn’t serve Pablum this morning and you’re still having trouble tying your own shoes. No wonder you’re cranky, time for Nap-Nap.

  2. At least southern cal doesn’t have mascots that look like cartoon characters… oh nevermind…

    #SouthernCalClownsAtitAgain

  3. I’ll offer a theory for your bitterness… the emphasis on the Greek nature of a team with the nickname “Trojans” makes your whole Pete Carroll “Caesar” thing seem even more idiotic and poorly thought out.

    • E.Robot, Carroll looks and acts like Julius Caesar (although history tells us that Caesar’s ego wasn’t quite as all big), thus his nickname. As for confusion, i think that is not The Wolfman’s issue but yours.

  4. Actually Wolf, this design was pretty much standard decoration during the times of the Ancient Greeks, Romans, Troy, etc. It is called Greco-Roman cultural influence. My God, is there anything that you won’t bitch about?

  5. Sweet story before the Spring Game…. Scotty getting ready for that Pulitzer…

    • Bozo u Spring Game LOL. It’s “…more of a situational scrimmage…” according to Helton.

    • Barkley beat the hell out of ucla three straight years, including 50-0. I’m sure he’ll autograph that jersey for you any time Troll boy. He’ll also send you a free photo of him laughing hilariously at the inept little gutties on the sidelines.

      Now he makes more money holding a clipboard every week than you do in a year. You still want his jersey? What a glutton for punishment. Hah, hah, hah.

      • Typical, holding a clipboard and sitting on the end of the bench is considered worthy bozo u grad employment.

        #snapgoestwoanklesandashoulder

        • Better than holding a clipboard at Denny’s going through the bathroom cleanliness protocol. That Cerritos C.C. education at it’s best.

          • Don’t bother to answer the fool – he’s: Ted, JustOwns, J Metaphor – to his credit he’s even given up changing ‘ids’ when he gets all full of bile to respond then again it is what a sewer rat lives for…..sewer rat

      • USC 50
        UCLA 0

        Is the all-time joke in the history of the crosstown rivalry. That game was over in pregame warmups.

        • True and I never thanked SoCal for eliminating our old coach and was the genesis for change to Mora who is now 3-1 against SoCal.

      • Do you think I can get the one Little Matty was wearing when Anthony Barr ended his football career? I want that one.

  6. This pattern has been part of USC’s basketball uniforms for a few years now, a lot of people happen to like it. Keep trying SW. Shouldn’t you be STOCKING LANE KIFFIN at the Alabama spring game?

  7. What’s the over/unders on >4K showing up for bel-air tech’s ‘jump on the spring’ game? then again is it free?

    • I’m sure they’ll have a 4K TV monitor somewhere, but 4,000? I’d say more like 40-400 fans.

      • Have you seen what the ‘lambs’ are asking for their home games? Against the Seahawks on the 9th Sept. a mere cheap seat for $409 up to $683 and for the Bills on the 9th October – from $268 – $592.
        Sections 6,7, 22 & 23 all the way to the top – unavailable – can’t wait to see how fast the novelty of this pathetic franchise wears off esp. as to what went down the day before by the tenant of the stadium

        Yeah then again $250 and you can get the NFL Network

          • Well they got (what?) 40K+ mopes to pony up that $100 for a chance at a ‘season ticket’.

            Biggest thieves in the history of sports – the Rams. They screwed St. Louis to shelling out over $1 billion for their sorry backends and the stadium they claim isn’t good enough for them. Over a billion dollars

  8. Mr. Jenkins suspects the blogger sees the hand of the university’s Greek-born president lurking in these new design elements, but we will need to sip a little Ouzo and evaluate.

  9. The bozo u spring follies are on Pac-12 channel. Man do the Toejams look pathetic. So far, the really thin crowd who paid to witness the “Spring Game,” must feel ripped off.

  10. Unbelieveable, why bother suiting the bozo u Defense. Tackling dummies would work just as well.

  11. Browne completes a spring pass despite unrelenting defensive pressure.

    BTW, I thought CF was a game of 11 vs 11.

  12. You do know and I hope the school knows too that there is a BIG difference between “Greek” (Greece) and “Trojan” (i.e. Troy) — being separate countries and all…. Apparently Nike does not know….

    The two power houses of Greece and Troy were Achilles and Hector. They
    are similar in both being great warriors of their countries. They were
    also both killed by the same person. They were very different because
    they fought on opposite sides of the Trojan War. Achilles fought to
    kill the Trojans, while Hector fought for peace between the two
    countries. They were different in that Hector was a prince and Achilles
    was not.

    • The Athletic Department doesn’t seem to know the Trojans were a separate people from Asia Minor, not Greece.

  13. So when Fleetwood Mac made the Ucla sucks song the Trojan band wore that pattern on their uniforms.
    Look up the tusk video.

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