Memory lane

Last night, someone showed me some game tickets from the 1929 season. The face value was $3.50 but the tickets were stamped with a reduced price of $1.50. More interesting was the ticket also said ``men's section,'' on them.
Perhaps one of our history buffs can elaborate on what that meant?
I also saw some vintage patches that had the score of the games, such as a 1930 patch that said ``USC 74, California 0.''