Has anyone asked Rams fans what they think about getting their seats relocated at the Coliseum?
Is USC going to remove “Los Angeles” from the title of the Coliseum? It intends retain the “Memorial Coliseum,” which is big of the university to allow the tribute to World War I veterans. Originally, the Coliseum was a tribute to “Los Angeles” veterans of World War I.
So does it become United Memorial Coliseum? United Airlines Memorial Coliseum? Will it become a memorial to those assaulted on United flights? The good part is the Coliseum is too iconic for USC to really alter its name in the eyes of the public. I hope.
Here’s what USC said this afternoon: “As part of its agreement to operate the Los Angeles Memorial Coliseum and to support the renovation, restoration and operation of the Coliseum, USC has been pursuing a naming rights arrangement with various entities. At this time, no naming rights deal has been finalized.”
United Airlines has agreed to pay USC more than $70 million over 15 years for the naming rights to the Coliseum, according to SportsBusinessDaily. Exactly how this works has not been announced. It’s going to be pretty hard — not to mention tacky — if USC starts calling it the United Airlines Coliseum. And I doubt fans will ever go for it.
The funny part is just two weeks ago, when the media was given a preview of the renovated Coliseum seat plan, I asked about stadium naming rights and was told that USC was focused on naming the field. Stay tuned.
Oh, and great timing for partnering with United. If a game gets oversold, will you get dragged down the aisle?
USC has 12 coaches in charge of 14 sports. Three have now departed since March. Baseball coach Dan Hubbs might be next with a 19-29 record after Tuesday night’s 6-5 loss to UC Santa Barbara. That means USC could replace 33 percent of its coaches this year.
Athletic director Lynn Swann might be all smiles on the outside but he’s clearly reshaping the athletic dept. Whether it is for the better remains to be seen. Women’s basketball coach Cynthia Cooper was deeply unpopular with the players. So even a sloppy coaching search and strange re-hiring of Mark Trakh should be an easy improvement. Who knows what happens with women’s tennis and rowing? And baseball’s been in purgatory since Mike Gillespie was fired.
Why does this matter to the fan who only cares about football? Well, Swann’s attitude on these sports shows he is not shy to make changes. Every remaining coach — including football — now know Swann’s not afraid to pull the trigger. USC coaches are feeling some heat right now. And Pat Haden probably looks better to some of them than he did a year ago.