ALS #IceBucket challenge a cool way for coaches to spread the word about a great cause


By Aram Tolegian
At 68 years old, the last thing Charter Oak High football coach Lou Farrar needed was a bucket of ice water dumped over his head.
But there the veteran coach was last week, surrounded by his team and in front of cell phone cameras, documenting his acceptance of the ALS Ice Bucket Challenge that’s sweeping the country.
“It was shocking,” Farrar said of the experience. “My assistant coaches were joking that they had the paddles ready to go in case my heart stopped. But I think the cause is important. If that means getting doused by some football players on a hot afternoon to raise awareness, then it’s a very small thing to do. I was very happy to bring some awareness to the issue.”
Awareness and the subsequent donations are the ultimate goal of the challenge, which has gone viral thanks to social media. Quite simply, the challenge is getting a bucket of ice water poured over your head, then posting video of the ceremony on social media and extending the challenge to somebody else.

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