Today (July 16) is National Ice Cream Day, and in the spirit of the holiday, McDonald’s is giving away free vanilla cones via its mobile app.

But that’s not all.

One lucky customer will receive not just a free cone, but the Golden Arches Cone, which will grant them free ice cream at McDonald’s — for life! The giveaway will happen between 2 and 5 p.m. locally.

Of course, the hoopla is not just a celebration of of National Ice Cream Day, but it’s also a way to call attention to the reformulation of McDonald’s soft serve, which is now made with no artificial flavors, colors or preservatives.

The switch began in fall of last year and has been rolled out to nearly all of it’s 14,000+ restaurants nationwide.

In addition, the chocolate and strawberry McCafé shake syrup has no high fructose corn syrup and the whipped topping served on all three flavors of shakes is made with no artificial colors, flavors or preservatives.

Will you be the lucky winner? There’s only one way to know. Download the app (iOS | Android) and enjoy your free treat!