Record Spanish-language television network ratings for soccer seen as debate intensifies about Liga MX proving MLS All-Star Game opposition


With debate intensifying over the format and future of the MLS All-Star Gameset for tonight in Denver — some observers, including MLS Commissioner Don Garber, have suggested a Liga MX All-Star team could provide the opposition.

It’s likely no coincidence this surfaces as Univision Deportes reports record ratings in July driven by soccer:

“Univision Deportes Network outperformed ESPN 2, Fox Sports 1 and NBC Sports Network, among others, in primetime among total viewers, adults 18-49 and ranking as the No. 2 sports network regardless of language in July.

“Univision Deportes also registered impressive audience figures with its coverage of the 2015 CONCACAF Gold Cup. The Mexico vs. Jamaica Gold Cup final aired on Sunday night on the Univision Network (simulcast on UDN), ranking as the No. 1 program for the week among Adults 18-49.

“The growth of UDN in just three years is a testament to the power of soccer among fanáticos in the U.S.,” said Juan Carlos Rodriguez, president of Univision Deportes. “In this short time, our network has been able to beat major sports competitors regardless of language and has continuously delivered blockbuster ratings for major live sporting events like the recent Gold Cup tournament.”

“UDN set new ratings records in July, tying with ESPN for #1 among men 18-34 and delivering more total viewers than every cable sports network beside ESPN in primetime, regardless of language. This was the first time a Spanish-language cable sports network ever ranked as the No. 1 or No. 2 sports network for a month.”

Incidentally as another big name — Sebastian Giovinco — dropped out with an injury today, his Toronto teammate Jozy Altidore was drafted into the game.

Facebook Twitter Plusone Digg Reddit Stumbleupon Tumblr Email