San Francisco joins Greenopia

San Francisco Convention
& Visitors Bureau
has formed a new
partnership with Greenopia, a consumer guide to green living. Visitors may use Greenopia’s Green Leaf ratings to make decisions
that reduce their impact on the environment. These ratings will be available
soon on the bureau’s green Web site,   


Greenopia has developed a
unique Green Leaf award system, which highlights the level of organic and
sustainable products that a company uses or sells. Greenopia rates each business
with one to four Green Leaf icons to demonstrate its level of environmental
commitment.  Businesses are given
clear, practical and attainable steps to improve their green practices.  There is no charge to receive a Green
Leaf rating.


The partnership between
Greenopia and the SFCVB will help encourage both businesses and consumers create
a greener San
‘s visitor industry by increasing the number of
businesses with Green Leaf ratings, and by providing consumers with the
resources to help them find local green products and services. Greenopia rates
all kinds of businesses, everything from organic restaurants and grocery stores,
to eco-friendly dry cleaners, interior designers, green builders and home
furnishing stores – more than 50 categories in all. 


“The SFCVB’s partnership
with Greenopia will benefit visitors by giving them information about local
businesses that are committed to the environment.  It will benefit SFCVB members by
providing the means and motivation to ‘green’ their businesses.  And it helps the strengthen San Francisco‘s leadership
as a green destination,” said Joe D’Alessandro, president and CEO of the


Visitors will soon find
SFCVB members and their Green Leaf ratings on the SFCVB’s green Web site,

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