So Newcastle Brown Ale is not one of the 50-plus selections available at Euro Bierfest on Saturday, but it is a widely known — and if we believe the company — a misunderstood brew in the U.S.
“We’ve found that because of Newcastle’s full, brown color, people sometimes think that it’s a heavy beer,” says Priscilla Flores Dohnert, brand director for Newcastle Brown Ale. “But they couldn’t be more wrong! Yes, it is full-bodied, but it’s also very smooth and refreshing. We made a video that helps bring that to life in a completely unsubtle, fun, Newcastle sort of way.”