Azusa Rock Quarry battle by the numbers

Just wanted to throw out a few numbers that will be addressed in a story we will run soon about the money spent in the ongoing battle about the Azusa Rock Quarry.

Legal fees, public relations, consultants, etc. Azusa, Duarte and (presumably) Vulcan Materials Co. have all spent money in regards to the now approved amended plan that has faced a lot of scrutiny.

Here are some of the figures.


The city set up a $700,000 fund – Fight Against Vulcan Expansion – a few years ago anticipating a lengthy battle. Of that money, here is a breakdown of funds spent.

Legal (Rutan & Tucker): $200,707.53*
Printing, Postage, Flyers: $14,359.17
Public Relations: $34,332.07**
Technical Consultants: $18,010

*Total is for billing from Rutan to the city between 2005 to July 21, 2010.
**Is a combination of funds spent on city contracted public relations from Marry Barrow as well as Englander, Knabe and Allen.


The city hasn’t needed to hire a public relations firm to defend or fight the plan considering they have a technical consultant on board for the environmental impact report and staff to defend its recommendations. In addition, Vulcan has their own ability (and money) to defend its plan.

As for the environmental impact report, it cost about $613,000. (Vulcan had to reimburse the city for that money)

Also, knowing that city lawyers have been very involved in this process and will be in the future, we can assume that a chunk of the money the city spends on its city attorney and other legal fees went toward this project. Here is a city breakdown of those numbers.

Retainer for services from Best, Best and Kreiger (namely City Attorney Sonia Carvalho) – $252,315 from the city’s general fund. Other legal service charges from general fund total $79,403.

The absolute total amount of money spent of legal services for the city across all departments is $1,317, 675.


Being a private company, Vulcan isn’t bound by the same public records laws as Duarte and Azusa. What we can say is they eventually had to pony up for the EIR with the $613,000.

In addition, we know they have hired and use public relations firm Curt Pringle and Associates out of Anaheim. Throughout the process (until post-approval) Curt Pringle’s Vice President Todd Priest functioned as the spokesman for Vulcan.

Curt Pringle and Vulcan have also put out flyers, launched an education campaign in Azusa to present the plan pre-voting/city discussions, callers and door-to-door campaigns (via another PR firm and Curt Pringle).

That all didn’t come free.

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