This photo from the Pitzer College archives shows a group of Pitzer students lined up to see a double feature of musicals. Note the “Cooled by Refrigeration” sign. The theater, at Bonita and Harvard avenues, was popular in the 1950s and ’60s is now Harvard Square Cafe and adjoining shops. Photo by Arthur Dubinsky; contributed by Stephanie Estrada.
Here’s a link to the Cinema Treasures page about the Village Theatre.