Abundant snowfall this winter at Mt. Rose resulted in lots of scenes like this, which was taken on Jan. 15. The resort reported a record year for visitors. (Photo by Billy Jesberg for Mt. Rose)
Frequent snowfalls, early and late snow, well-timed storms, few highway shutdowns and pent-up demand from skiers and snowboarders added up to a blockbuster season for Sierra resorts in California and Nevada.
“We had a fantastic winter,” said Ashley Quadros, marketing content coordinator at Tahoe Donner. “This was the best season in history for both our cross country and alpine areas. Mother Nature was very good to us.”
Most Sierra resorts do not reveal visitor numbers but the California Ski Industry Association predicts that this season will far surpass the long-term average of 6.5 million visits a year at the Sierra resorts.
Association president Michael Reitzell said that the number so far this season is well past the 4.6 million visits recorded last year.
“With a number of resorts open into May, we have a chance at a record year,” he said.
The old record was set during the 2004-05 season when about 8.5 million visits were recorded by the resorts.
“We had great snow all over California,” Reitzell added. “From Shasta and Dodge Ridge to China Peak, Mammoth and the Tahoe resorts, it was a phenomenal season.”
Most of the resorts are closing around mid-April, but Mammoth, Squaw Valley, Alpine Meadows and Mt. Rose will be open into May.
“Mammoth hasn’t closed before Memorial Day in 28 years and that streak won’t end this year,” said Tim LeRoy, a resort spokesman. “With a healthy base of 200 inches (at the summit), Mammoth will remain open through at least Memorial Day and likely later. In years with similar snowfall totals, Mammoth has remained open all the way to July 4.”
I was at Northstar in March and noticed that the coverage was amazing. By that time, it had snowed more than 400 inches; as of earlier today, the total exceeded 455 inches.
Communications manager Marcie Bradley noted that “with all this snow, we are having a great season.”
So many riders and skiers had come to Mt. Rose by early April, officials there said that the resort had broken its visitor records.
“We are still enjoying mid-winter conditions on the mountain,” said Mike Pierce, Mt. Rose director of marketing. “The skiing and riding is so great, we’ve decided to extend the season into May (closing May 8), pushing the ski season to over six months and making this the longest season in Mt. Rose’s history.”
Similar comments came from Squaw Valley and Alpine Meadows, now under the same ownership.
“We will be Tahoe’s longest-running resort this season,” said Liesl Kenney, public relations manager for the two resorts. “And with Squaw’s High Camp hot tub and parties across the mountain, the spring skiing capital will be in full swing. With the closing date scheduled for May 30, conditions permitting, this will be the longest season we have had in the last 10 years.”
While much improved compared with recent years, Sierra resorts did not enjoy a huge snow season. Totals were pretty much close to what was average before 2010, when a multi-year span of skimpy snow seasons started.
Kevin Cooper, senior communications manager for Heavenly and Kirkwood, explained that snow fell in perfect increments, arriving at a rate of 4 to 9 inches at a time. No storm dropped several feet at once, shutting everything down.
“At Tahoe, we had the best snow in the country this season,” he added. “On Christmas Day, we had 24 inches of powder. A lot of people did not get up to the mountains in the last two or three years, so many people were quite excited to get out and ski or snowboard again.”
Sugar Bowl Resort offered a scenic winterscape in mid-January. (Photo courtesy Sugar Bowl Resort)
Kevin Mitchell, general manager at Homewood, said that “the snow continued to pile up all season long and gave us the ability to launch new initiatives including our snow-cat skiing operation and on-mountain drone photography program.”
Peter Avedschmidt, the marketing and sales manager at Sugar Bowl, said that the resort, which is high atop the Donner Pass, “had more powder days than we have had in years. We had high skier counts and this was our best season in the last five years or so.”
The resort caught some of the state’s best snow this winter. As of April 1, some 547 inches had fallen, exceeding the annual average of 500 inches.
Paul Raymore, marketing manager at Diamond Peak, said there is “actually a chance that we’ll break our all-time record of 163,000 skier visits by the time the resort closes.”
Marc Gendron, a spokesman for Bear Valley, noted that “it is the timing of snowfall that is most important, and this season could not have been better. We hit every holiday and most weekends perfectly.”
It was difficult to determine if this winter’s profitable season will result in capital improvements this summer. Most resorts reported that any plans about more lifts or runs had not been finalized.
One spokesperson noted that a big source of spending at many resorts is making snow, but thanks to the generosity of Mother Nature, snow-making equipment was silent much of the season, which added to the bottom line at many resorts.