Bob Roberts, longtime ‘voice’ of California skiing, calls it a career

In his roles as manager of the Mt. Shasta Ski Area and, later, leading the California Ski Industry Association, Bob Roberts Here, he meets with Arnold Schwarzenegger in 1984, the same year Schwarzenegger starred in "The Terminator."

In his roles as manager of the Mt. Shasta Ski Area and, later, leading the California Ski Industry Association, Bob Roberts, left, has met with many movers and shakers. Here, he visits with Arnold Schwarzenegger in 1984, the same year the actor starred in “The Terminator.” Nineteen years later, Schwarzenegger would become California governor. (Courtesy photo)

By Bob Goligoski

After 40 years as the “voice” of California skiing and snowboarding, this is the first winter in decades without Bob Roberts as president and CEO of the California Ski Industry Association.

As chief strategist and lobbyist for the organization’s 29 California and Nevada winter resorts, the 78-year-old Roberts has played a major role in the development and success of resorts across the Sierra Nevada.

In a long-ranging interview, Roberts reflected on his many years at the helm and talked about what he sees in the future for the winter resorts.

“The drought,” he said, “is the biggest problem facing the resorts. People who own resorts tend to think that the glass is half full, not half empty. They are usually very creative and inventive in solving problems. But if the drought continues, we could lose a few resorts. There will be a shakeout, I suspect.”

In recent years, two Colorado-based corporations – Vail Resorts and KSL – have acquired major California ski resorts, including Heavenly, Squaw Valley, Alpine Meadows, Northstar and Kirkwood. He does not see that trend continuing and does not expect other out-of-state corporations to acquire and consolidate resorts in California or Nevada.

California ski resorts are a key component in the state’s tourism boom. Some 7 million skier visits to the resorts are recorded every winter. It’s a $1.5 billion business that generates more than $100 million per year in state and local taxes. Some 16,000 people work full-time and seasonal jobs at the resorts every year.

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Lake Tahoe ski and snowboard resorts get a fresh coat of white

It's beginning to look a lot like winter at Heavenly Mountain Resort, where Comet Express was covered in snow this morning. (Heavenly Mountain Resort photo)

It’s beginning to look a lot like winter at Heavenly Mountain Resort, where the Comet Express lift area was covered in snow this morning. (Heavenly Mountain Resort photo)

Ski and snowboard resorts in the Lake Tahoe area were greeted this morning by several inches of snow — with more on the way — thanks to the first winter storm of the 2015-16 season.

Up to 7 inches of snow were forecast at the 7,000-foot level, which includes Echo and Donner summits, with a foot or more of fresh powder expected to blanket the mountains at 8,500 feet, according to the National Weather Service in Reno.

Resort operators are noticeably upbeat.

“It’s snowing in Tahoe and the temperatures are dropping so we are putting our legendary snowmaking system to work as we prepare to kick off an extraordinary 2015-16 season,” said Pete Sonntag, chief operating officer at Heavenly Mountain Resort.  “Signs of El Niño are popping up across the Sierra and we’re pulling out all the stops to provide our guests with the best early season snow conditions.”

Several California resorts have announced opening days for the upcoming season, including Mammoth Mountain (Nov. 11), Heavenly and Northstar (Nov. 20), Kirkwood (Nov. 21) and Squaw Valley (Nov. 25).

In addition, resorts are enticing skiers and snowboarders with lift and lodging deals. Among those is the Tahoe Local Pass, which offers access to the runs at Heavely, Northstar and Kirkwood for $519, a discounted price available through Nov. 22. Click here for information.

Diamond Peak bundles new perks with 2015-16 season passes

By the time snow returns to the slopes at Diamond Peak, the resort's season pass holders will have lots of new benefits. (Diamond Peak photo)

By the time snow returns to the slopes at Diamond Peak this winter, the resort’s season pass holders will have lots of new benefits to enjoy. (Diamond Peak photo)

Diamond Peak season pass-holders this winter will enjoy great skiing, incredible lake views and some new perks, including a bonus resort credit, coupon books, bring-a-friend tickets and additional bonus lift tickets.

The bonus resort credit, $25 for adult full passes or $15 for other paid full passes, will be loaded onto Diamond Peak season passes purchased during the sale, which ends Oct. 31. This credit is similar to a gift card and can be used for buying food, lessons, rentals or other items at Diamond Peak. Skiers and snowboarders who buy their pass during the sale also get a resort coupon book valid for extra discounts on lessons, rentals, repairs and more. Every pass-holder qualifies for four $50 bring-a-friend tickets.

New for 2015-16, Diamond Peak Ski Resort season pass-holders receive 20 complimentary non-holiday bonus days, four each at Boreal Mountain Resort, June Mountain Ski Area, Homewood Mountain Resort, Red Lodge Mountain and Las Vegas Ski & Snowboard Resort. As part of this partnership, Diamond Peak season pass-holders also receive $150 off 2015 and 2016 Woodward Tahoe Summer Camps, 50 percent off Woodward Tahoe CORE Memberships, and a complimentary hourlong Woodward Tahoe Bunker Session.

Special discounts and privileges on the mountain also are available to Diamond Peak season pass-holders, including 10 percent off food and nonalcoholic beverages in the Base Lodge, 10 percent off equipment tuning at the Diamond Peak Rental and Repair Shop, and $5 off Last Tracks event tickets. Diamond Peak also has pass-holder appreciation events like the annual opening day barbecue and toast, parties, raffles and more. For information, visit

Diamond Peak season passes are on sale at early bird rates starting at $249 for adult midweek passes (ages 24-64) or $349 for unrestricted full passes. Kids 6 and younger and 80-plus always ski free. Season passes are available for purchase at, at the Diamond Peak Skier Services Building or the Incline Village Recreation Center.

Heavenly Mountain Resort zips into summer

Riders speed down a four-line zip line at Breckenridge, Colo. When a similar attraction opens this month at Heavenly, riders will be able to race down the four parallel lines at top speeds of 40 mph. (Vail Resorts photo)

Riders race down a zip line at Breckenridge, Colo. When a similar attraction opens at Heavenly, riders will be able to take the four parallel lines at top speeds of 40 mph. (Vail Resorts photo)

By Bob Goligoski

Heavenly Mountain Resort has started construction on a major expansion of its summer attractions that will include a new alpine coaster ride, an extensive zip line network, mountain bike park, multi-use trails and tree canopy tours.

The project, which has been in the works for many years, has steadily been gaining the approval of various governmental agencies. Last month, the final OK came when the Lahontan Regional Water Quality Control Board voted “yes” on the venture, which is dubbed Epic Discovery.

“This is going to revolutionize the summer guest experience at Heavenly,” said Pete Sonntag, Heavenly COO and vice president. “It is about more than the individual activities; it is a cohesive plan that brings together all components under the unified theme of learning about and engaging with the National Forest.”

Construction on the alpine coaster, similar to those at Park City and Breckenridge, starts this month. It will operate year-round after opening late this year at the South Lake Tahoe resort.

Guests ride individual sleds down an elevated track that winds down amid the pines and rock formations. Gravity takes care of the descent while riders maintain control of how fast they want to go.

Also this month, the resort debuts a new four-line zip line called the Hot Shot Zip Line. An existing zip line, dubbed Blue Streak, is slated to re-open late this month.

Some of the zip lines at Heavenly will incorporate tree canopy tours.

Bikers have long eyed the vast slopes of Heavenly, which stretch for miles across California and Nevada, as a place where they might some day peddle to their heart’s content. They likely will have to wait another couple years as the new mountain bike park will take time to develop before it opens.

Work crews currently are busy toiling on a new permanent 35-foot-tall rock climbing wall, which is slated to open in August. It will feature 18 climbing routes with automatic belay systems and a quick-jump 35-foot rapid descent that emulates free-falling.

Another lane has been added to the tubing hill and will be open late this month.

In September, Heavenly will offer mountain excursion tours via 4×4 vehicles. These guided tours will feature narrations on the mountain with information about the history, culture and environment of the region.

And children will have a crack at the zip line experience when a smaller kid-specific 150-foot long zip line opens later this summer.


Bob Goligoski, a former newspaper reporter, has been writing about the ski industry for various newspapers and magazines for 45 years. He has skied at more than 125 resorts around the world.

Squaw Valley sends Siberia Express packing to launch a new lift

Squaw Valley's Siberia Express chairlift will be on its way out during the summer and replaced with a high-speed six-passenger chairlift. (Squaw Valley photo by Scott Sady)

Squaw Valley’s Siberia Express chairlift will be on its way out during the summer and replaced with a high-speed six-passenger chairlift. (Squaw Valley photo by Scott Sady)

The Siberia Express, one of the most popular chairlifts at Squaw Valley, will be undergoing an extensive upgrade during the summer.

Currently a high-speed quad, the Siberia Express will become a high-speed six-passenger chairlift designed to improve reliability, efficiency and operational effectiveness, according to a resort spokesman.

“Our team is committed to continually enhancing the mountain experience at Squaw Valley Alpine Meadows, and providing our guests with access not only to the best skiing and riding in Tahoe, but to an incredible recreational experience in an iconic destination,” said Andy Wirth, president and CEO of Squaw Valley Ski Holdings, LLC, the parent company of Squaw Valley and Alpine Meadows mountain resorts.

“Upgrading the Siberia Express lift is guaranteed to have a positive impact on the skier experience on the upper mountain at Squaw,” he added. “In addition, the lift has been designed in a way that will improve its ability to operate during inclement weather.”

The chairlift is used primarily by intermediate and advanced level skiers and riders to access Siberia Bowl, Mainline and the Mainline Terrain Park, as well as the sprawling Gold Coast area. The lift will be replaced in its same location during the summer, and will open during the 2015-16 winter season.

Squaw Valley and Alpine Meadows to get long-awaited linkage

By Bob Goligoski, Correspondent

The long-awaited linkage of Squaw Valley and Alpine Meadows, two legendary Lake Tahoe area ski resorts, will finally take place, according to a report from Squaw Valley Ski Holdings, LLC, which owns both resorts.,

Andy Wirth, president and CEO of the firm, said that it has reached an agreement with Troy Caldwell, owner of a rugged sliver of land separating the two resorts, which will allow the consolidation of Squaw Valley and Alpine Meadows.

Under the plan, the two resorts will have a base to base connection via a new, high-speed, detachable gondola.

“This base-to-base gondola,” said Wirth, “will offer our guests the ability to easily explore and experience the unique attributes of these two mountains via a brand new aerial connection, while simultaneously reducing vehicle traffic between them.”

The drive between the two resorts is probably a good 6 to 8 miles. Right now, skiers and riders at Squaw Valley can gaze down a steep mountainside into the base facilities at Alpine Meadows. The new gondola will travel over KT-22 peak at Squaw Valley.

Caldwell’s private land between the two resorts has long been known as “White Wolf.” There are no plans currently being contemplated to allow skiing or riding down the steep terrain along the gondola route on Caldwell’s land.

The planned connection between the resorts will result in a sprawling winter mecca of more than 6,000 skiable acres, making it one of the largest ski areas in North America. The ski complex will boast 42 lifts and 270 runs and trails.

The plan must be approved by Placer County and the U.S. Forest Service.

Completion date of the project will depend on when the applications are submitted and when government approvals are made.

Michael Gross, director of environmental initiatives for the two resorts, said, “The plan will be executed with incredible care and concern for our environment, and with the intention of taking cars off the road, effectively reducing vehicle travel between the two mountains. Skiers and riders will be able to explore both mountains with a single lift ticket or season pass.”

Design elements in the plan call for minimizing the number of lift towers and eliminating the need to construct access roads.

Surprise snowstorm hits Squaw Valley – season extended

By Bob Goligoski, Correspondent

A surprise spring storm has dumped 20 inches of snow on Squaw Valley and prompted the resort to extend its season to April 19, a week later than the previously announced April 12. Resort spokesman Michael Radlick noted that “there is the potential to offer skiing and riding beyond that April 19 date should conditions permit.”

With the new snow, which fell on the upper mountain, the snow depth base is now 45 inches. Squaw has several chairlifts running on the upper mountain with 37 runs open ranging from novice to expert.

Alpine Meadows, which is just over the ridge from Squaw Valley, closed for the season several days ago. It is owned by the same corporation that bought Squaw Valley several years ago.

With the skiing and riding somewhat limited, Squaw has greatly reduced lift ticket prices. Walk-up adult tickets are $59, children pay just $34 and really old skiers and riders (super seniors) get in for $34.

Radlick added that people who have season passes at other Lake Tahoe area resorts “can present their season passes at Squaw Valley and receive a day pass for a discounted rate of $39.”

Some rain is predicted for the April 12 – 17 period in the Bay Area and this easily could result in more snow in the Sierra as the storm sweeps to the east. As an inducement to lure skiers and riders to the slopes, several live music shows will be staged in the village at the base of Squaw Valley during April.

Snow alert! At Northstar, 16 inches of fresh powder … and counting

Snow, snow and more snow. Here was the scene at Northstar California Resort today at 9 a.m. (Northstar photo)

Snow, snow and more snow. The scene at Northstar today at 9 a.m. (Northstar photo)

As of 11 a.m. today, Northstar California Resort has received 16 inches of fresh snow in less than 24 hours.

The mountain continues to experience very intense snowfall and an additional 6 inches of snow is forecast for tonight. Overnight temperatures are expected to dip into the teens and low 20s.


Cold temps help Diamond Peak get back in the snow business

Little help from Mother Nature? No problem at Diamond Peak, where crews have been busy making as much as 5 feet of new snow since Saturday night thanks to an abundance of chilly temperatures.

The Incline Village resort currently has nearly half of its trails open (59 percent in trail acreage) with top-to-bottom skiing on runs that drop 1,840 vertical feet. Open terrain includes two major trails off Crystal Quad Express – Flume and Crystal Ridge (voted one of the world’s top 100 best ski trails by CNN Travel).

“Our mixture of snow-making technologies allow us to maximize our ability to make snow across the resort,” said Brad Wilson, the resort’s general manager.


Here’s a video that shows the snow-making team in action:

Superb snow at Squaw Valley despite warm temps

By Bob Goligoski, Correspondent

I could have been playing 18 holes along the Pacific. Or biking around the bay. Or just working on a tan at the nearby beach.

But as a dedicated ski writer for 45 years, none of that would work for me. I just had to get to the Sierra to see if we still had a ski season. Recent temperatures in the 60’s on the slopes had left the perception that maybe the season was melting away in February.

It was 64 degrees on Feb 18 when I arrived in Truckee, some 10 miles from Squaw Valley and Alpine Meadows. But on my next day at Squaw Valley, it had probably cooled down about five degrees.

I was quite amazed at the scene at Squaw. Some 23 of the 29 lifts were operating and the snow was in superb shape.

Keeping mostly to the north-facing slopes and looking for runs where the trees protected the runs from the sun, I skied for about five hours before I noticed the first signs of soft, slushy spring-like snow. In all that time, I only scraped across one rock.

The next day at Alpine Meadows, 10 of 13 lifts were humming along but a number of runs that I favor were closed because of thin snow cover. There was plenty of skiing, some of the runs had a boiler-plate like surface while others had loose snow or were turning quite soft about noon. There were a few rocks but they were easy to avoid.

Mid-week, walk-up adult lift tickets were $119 at both resorts but Squaw was a much better buy. The two resorts are owned by the same corporation.

Melissa Matheney, public relations coordinator for the resorts, smiled as she looked at the large crowds of skiers and snowboarders. It was a semi-holiday week as there was no school for many children.

“We are still counting on more snow,” she said, “as we get about half of our annual snowfall in February and March. Business has been strong recently and the great weather here is one of our main attractions.”

Unfortunately, Squaw Valley has had to cancel a week of World Cup skicross and snowboardercross races set for March 4 – 8 because of the scarcity of snow. This was the first World Cup-level event scheduled for Squaw Valley since 1969.

The U.S. Ski and Snowboard Association Hole Shot NorAm and U.S. Revolution Tour skicross and snowboardcross events planned for March 9 – 13 at Squaw Valley also have been cancelled.

I asked Matheney about the rumors that Squaw Valley and Alpine Meadows will be merged into one huge resort with the erection of a lift between the two resorts. She responded that talks are on-going about that possibility “and we hope to make an announcement in the future.”